Steve’s Blog

The Hot Air Podcast Episode 12, With Nicola Fleming

The Hot Air Podcast was a series I recorded with my friend Vic Drover for Watchful.net. In this episode, we talk with Nicola Fleming, who runs WebCoast, a one-person agency in Australia that manages many Joomla and WordPress clients. Her secret is knowing her target audience very well and building clear processes around it. Plus, a little rugby talk. People in this episode

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The Hot Air Podcast Episode 10, With Keanan Koppenhaver

The Hot Air Podcast was a series I recorded with my friend Vic Drover for Watchful.net. In this episode, we talk with Keanan Koppenhaver, who runs Alpha Particle, a Chicago agency that builds WordPress publishing sites for brands like Rolling Stone and Variety. We cover how the pandemic changed his sales process, plus his work with Webflow, Airtable and headless/JAMstack projects. People in this episode

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The Hot Air Podcast Episode 8, With Parth Lawate

The Hot Air Podcast was a series I recorded with my friend Vic Drover for Watchful.net. In this episode, we talk with Parth Lawate, who grew Tekdi from basic web development into a 70-person agency in Pune, India, building national-scale projects such as India’s identity card system. He explains how values, socially useful work, and open source shape the company. People in this episode

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The Hot Air Podcast Episode 6, With Deb Cinkus

The Hot Air Podcast was a series I recorded with my friend Vic Drover for Watchful.net. In this episode, we talk with Deb Cinkus, who has made bold moves: relocating with staff from North Carolina to Guatemala, and pivoting Polished Geek from web development to conversion optimization. She walks through how she handles big changes and the personalization tools she relies on. People in this episode

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The Hot Air Podcast Episode 5, With Sander Potjer and Martijn Boomsma

The Hot Air Podcast was a series I recorded with my friend Vic Drover for Watchful.net. In this episode, we talk with Sander Potjer and Martijn Boomsma, who run Perfect Web Team, behind some of Europe’s best-known Joomla sites. They explain why they run everything through GitHub, including client communication, and share lessons on performance optimization. People in this episode

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