Paywalls and Advertising are a Perfect Combination for Publishers, With Chris Ward

This entry is part 6 of 37 in the series The PublishPress Podcast

In this episode of the PublishPress Podcast, I talk with Chris Ward of The Publisher Desk, who offers a counterpoint to our many paywall guests. He argues that paywalls only work alongside a strong advertising strategy, because many readers will never pay but still have value.

People in this episode

  • Steve Burge
  • Chris Ward