Steve’s Blog

Review: Hidden Multipliers by Jason Cohen

I have disclaimers for this review. Jason has joined me for a podcast episode before, and after reading this book, I invited him on again. It’s an excellent business book. There’s no wasted space in it. It’s about 200 densely packed pages. It’s truly a slow read because every few sentences you stop to jot down ideas. I also had an AI tool open while reading. Jason would explain a business metric or idea, and I’d use AI to follow on. For example, in an early chapter, he talks a lot about sorting customers by profitability. By the end of…

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Review: Agrippa: A Novel of Ancient Rome’s Descent into Dictatorship by Robert Harris

I’ve started a lot of Robert Harris books, but not finished many of them. He’s written nearly 20 novels, so it’s not surprising that some fit my taste better than others. Agrippa was one I finished, and quickly. It has the same style as his Cicero trilogy: a fake biography Agrippa was the right-hand man of Augustus, the first Roman emperor, and this story is written from the point of view of Agrippa at the end of his life. The best word I have for Harris’s writing style is “punchy”. The book opens like this: I came into the world…

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Hidden Multipliers: The New Book for Every WordPress Business Owner

This entry is part 37 of 37 in the series The PublishPress Podcast

In this episode of the PublishPress Podcast, I talk with Jason Cohen, who has founded four companies, sold two and built two unicorns, including WP Engine. He talks about his new book, Hidden Multipliers, and its practical ideas on pricing, customer research and profitability for WordPress businesses. People in this episode

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Review: Not Built in a Day: How Slavery Made the Roman Empire by Emma Southon

Some people are going to hate this book. I can hear the complaints already. Emma Southon’s writing is an acquired taste. Here’s a typical quote: “Historians have read the statements of slave owners as truthful and objective, rather than the self-conscious constructions of those justifying slave ownership. I’m sorry but: Fuck that.” Yep, this is a very different approach to history. The author is deliberately provocative and writes for people who might not normally be interested in ancient history. The author is also taking a different approach with her topic. I’ve never seen a book on Roman slavery before. I…

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Review: Hidden Multipliers: Jumpstart Growth With Your Existing Budget and Team by Jason Cohen

I have disclaimers for this review. Jason has joined me for a podcast episode before, and after reading this book, I invited him on again. It’s an excellent business book. There’s no wasted space in it. It’s about 200 densely packed pages. It’s truly a slow read because every few sentences you stop to jot down ideas. I also had an AI tool open while reading. Jason would explain a business metric or idea, and I’d use AI to follow on. For example, in an early chapter, he talks a lot about sorting customers by profitability. By the end of…

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Review: Blood River: The Terrifying Journey Through The World’s Most Dangerous Country by Tim Butcher

This is a travelogue where the author tries to re-create a journey that Henry Stanley took through the Congo in the 1870s. He mapped the river for the first time, starting oj the east coast of Africa, finding the source of the Congo, and traveling all the way to the Atlantic. Stanley then helped Belgium take over the region, which turned into a genuine disaster. I have mixed feelings about this book. It kept me turning the pages and gave a solid introduction to the history of the Democratic Republic of the Congo. I’ve visited North Africa, grew up in…

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Review of Havel: A Life by Michael Zantovsky

This was my favorite pure biography in several years. I give it high praise because you don’t just learn about Václav Havel, but also the history of Prague and Czechoslovakia during the 1900s. I admit to knowing absolutely zero about the city and country before this book. The writer was Václav Havel’s press secretary during many of his years as a politician. But he doesn’t hold back on Havel’s flaws. Havel comes across as a very complicated man. He’s a successful playwright, a party animal, a womanizer, and the brave center of a network of opposition to the communist government.…

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Using AI Deep Research to Improve WordPress Plugins With Ross Morsali

This entry is part 36 of 37 in the series The PublishPress Podcast

In this episode of the PublishPress Podcast, I talk with Ross Morsali, developer of Search & Filter, who argues that AI’s real power isn’t vibe-coding but deep research. He explains how he used it to find new ways to make search fast on WordPress sites with tens of thousands of posts. People in this episode

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This Week in WordPress #375 on WP Builds

This entry is part 19 of 19 in the series My Podcast Appearances

I joined Nathan Wrigley and the WP Builds panel for episode 375 of This Week in WordPress, titled “It’s All Up and Down,” recorded on June 9th, 2026. The conversation ranged across recent WordPress ecosystem news with a strong focus on the rapidly evolving intersection of AI and security — including new challenges for tools like Wordfence and Patchstack as AI-generated vulnerabilities and “AI slop” continue to grow as a threat vector.

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2026 Has Changed Everything About WordPress Security, With Austin Ginder

This entry is part 35 of 37 in the series The PublishPress Podcast

In this episode of the PublishPress Podcast, I talk with Austin Ginder, a host who was overwhelmed when AI-driven hacking attempts surged in February 2026. He explains how he responded, and how he went from AI skeptic to using it as a core part of his security work. People in this episode

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