- Author: Jason Cohen
- Publisher: Team Cohen
- Published: August 10, 2026
- Pages: 285
- ISBN: 979-8997209902
I have disclaimers for this review. Jason has joined me for a podcast episode before, and after reading this book, I invited him on again. It’s an excellent business book. There’s no wasted space in it. It’s about 200 densely packed pages.
It’s truly a slow read because every few sentences you stop to jot down ideas. I also had an AI tool open while reading. Jason would explain a business metric or idea, and I’d use AI to follow on. For example, in an early chapter, he talks a lot about sorting customers by profitability. By the end of the chapter, Claude had created a whole dashboard for me to see our customers through Jason’s suggested lens. I recommend you do the same. Don’t just read this book: apply it.
Jason admits that a lot of his advice is situation-dependent. How do you know which applies to you? By understanding your customers deeply. Almost every chapter recommends that you connect deeply with the customer: talking with them, analyzing them, sorting them. I’ll keep coming back to this book over the next few months.
Jason was also good enough to come on an episode of the PublishPress podcast where I interviewed him for an hour about the book: