Review: Hidden Multipliers by Jason Cohen
I have disclaimers for this review. Jason has joined me for a podcast episode before, and after reading this book, I invited him on again. It’s an excellent business book. There’s no wasted space in it. It’s about 200 densely packed pages. It’s truly a slow read because every few sentences you stop to jot down ideas. I also had an AI tool open while reading. Jason would explain a business metric or idea, and I’d use AI to follow on. For example, in an early chapter, he talks a lot about sorting customers by profitability. By the end of…