Pay Per Click – Steve Burge

Slow Websites Will Cost You More Money

Google have just announced that the speed of your site will start directly affecting your profits. If you’re using Adwords, fast landing pages will lead to a better Quality Score. Slow sites may well end up paying more for their clicks. More from the Google Adwords blog:

Why are we doing this?

Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

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Is it OK to Put Adsense Under Menus?

I was going back over some of my older sites earlier this week, most of which I hadn’t tweaked quite as often as I should.

I noticed that some of them had Adsense underneath dropdown menus. This placement used to be quite profitable but Google’s algorithms have become more effective at detecting such placements and they’ve since been classified as wrong because they have such a high chance of accidental clicks.

Voila! Simply by moving Adsense to the side of the site and away from the menu, over the last few days earnings on those old sites has jumped over 50%. Presumably Google’s algorithms had been devaluing all the clicks on Adsense under the menu and overall, I agree with their decision – a lot of people were probably clicking by mistake.

One thing struck me as odd, though….

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