Linking Famous Logos and Premium Domain Names
Over the last couple of weeks, I’ve started to notice a new branding trend: companies with famous logos are leveraging their brand recognition to promote their websites. I first saw this watching a TV show on NBC (for those of you outside of the States, NBC is the channel that launched Friends, Seinfield and Cheers). Just before the commercial break, the NBC logo flashed up with .com beside it. They didn’t tell you what their web address was. They just assumed you’d work it out.