Joomla is a great CMS, but its Search Engine Optimization (SEO) capabilities leave a lot to be desired. This problem is well-know however, and a lot of developers are beavering away on solutions. Here are 6 essential tools to get your site off on the right foot:
Its key benefit is that it allows you more control over the <title> tags. Instead of simply being "Home" or "Frontpage", you can add a more descriptive and keyword-rich title.
2) JPromoter (Commercial)
Allows you to generate meta data and titles for each page individually.
3) Open-SEF or SEFAdvance (Commercial)
The two most useful tools of all. Instead of mywebsite.com/index.php?option=com_frontpage&Itemid=1 you can have a URL such as mywebsite.com/index.html. Not only is this easier to remember but Google has more trust in sites with static links. Dynamic links, marked by the inclusion of a ? allow websites to deliver different pages to different customers. Some sites use this to try and trick the Search Engines.
Instead of having your long articles marked as "Read More", this mambot allows you to use the real article title.
A great component to allow reciprocal linking. It reduces the time you need to spend building links for Joomla SEO.
6) Site Map
Joomap is our favorite, although there are plenty out there.
As we keep looking into Joomla SEO techniques, we'll add to this list. Please feel free to contact us with any questions or ideas you have.