Great quote from Brian Clark of Copyblogger fame about how to become an expert:
"I was chatting with a friend about this topic recently, and we both came up with same initial answer about becoming an expert—read books … most people don’t read and many of those who do swamp themselves with RSS news feeds instead of the foundational knowledge contained in books."
RSS Feeds are like the news … interesting for keeping up with current events but completely lacking when it comes to building knowledge of value. I can honestly say I learnt more about Google Analytics from reading one $10 book over the weekend than from months of analytics blogs. More about that tomorrow … 😉