I don’t often piggyback on someone else’s work in blog posts, but this article was too good not to share (and besides, I became an uncle again in the last week and so I’m heading off to see the little one soon).
This article comes from Margie Zable Fisher via Guy Kawasaki’s How To Change the World blog. Guy asked Margie a simple question: "Why PR doesn’t work?" She gave ten reasons.
Replace "PR" with SEO or design, and I’m sure you’ll agree there’s a lot of truth in what she says. I’ve republished the best six here:



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