Apple Maps Get Creepy

I drive our kids to the school bus stop every morning (yes, that’s very American, I know). This morning, as I’m pulling out of the garage, I get a notification on my phone:
Your destination is 9 minutes away
What the …? I look more closely and the notification is from Apple Maps. I haven’t opened Apple Maps since 2012. In the back of my mind, I know that Apple is recording my location. I’ve seen stories like this before. But Apple is now using that data to proactively guide me about my day. It’s a good thing, I guess. They have the data, so why not use it to help me? Still, there was no advance¬†warning, no opt-in and there seems to be no opt-out. So, Apple, I appreciate the reminder about how much data we give up daily (and that Apple Maps exists). But, Apple, you were pretty creepy this morning.

Last updated on May 15, 2018 10:11 am