OK, indignation might be taking it a little too far, but pagination is annoying.
What’s Wrong With Pagination?
- What’s the point? Does anyone say “I really want to go to page 68 of the blog?” No – they use the search.
- Weak link text. From an SEO standpoint, does the link text “68” help Google understand what a page is about?
- Impossible to optimize. Take page 68 as an example. You can optimize that page, but when you’ve published a few more posts all the content will move to page 69 and your work has been wasted. Most pages like this simply end up with a page title such as “Alledia Blog – Page 68”
- Duplicate title tags: Check out this guy who has 1400 pages all with identical metadata, simply because of pagination.
Let’s take an example of how to it and how not to use pagination:
Bad: The 2007 SEOmoz.org
This is an extreme example with pages all the way from 1 to 107. The links are nofollowed, but in terms of usability this pagination is a bust:
Good: The 2009 SEOmoz.org
This is much more user friendly. The most likely use of pagination is for people to find recent blog posts so there’s a simple “Next” link. Again, all the links are nofollowed:
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