Leadership is Now The Strongest Marketing Strategy
One of the hardest things to explain to people when we’re discussing SEO nowadays is that its not about the h1 tags, nofollow links and managing Page Rank. Aaron Wood summed this up well by saying that for the modern marketer, PR should stand for “personal relationships” rather than “Page Rank”. Even more accurate is this quote from Seth Godin “Yelling with gusto used to be the best way to advertise your wares. There was plenty of media and if you had plenty of money, you were set. Today, of course, yelling doesn’t work so well. What works is leading.…