Joomla 1.5 is definitely going to bring some SEO benefits in the core, including better URLs and no-follow on some key links such as PDFs.
However, the mantra of the Joomla core for 1.5 is simplicity. Those of you who have been testing the Release Candidates have seen that fewer options are available and in a much clearer, easier-to-understand layout.
This means that for more complex SEO efforts we’ll still be relying on extra components. The first one out of the block is likely to be from Richard of Joomlatwork.com, who developed the SEF Patch and who used to be on the OpenSEF team.
In the fine tradition of OpenSEF, Richard has revealed that the component won’t simply produce Search Engine Friendly URLs, but will be a multi-purpose SEO machine:







There’s been a lot of talk in SEO circles recently about conversions.